Across
- 3. Information that supports a claim or argument.
- 6. Building trust and credibility with the audience.
- 7. Evoking strong emotions to connect with the audience.
- 8. Establishing a link or bond between ideas and emotions.
- 10. An appeal that targets the heart rather than the mind.
- 13. Demonstrating a high level of knowledge in a subject.
- 14. Belief in the reliability of someone or something.
- 15. An appeal that relies on reason and sound thinking.
- 17. Emotions that play a role in persuasive communication.
- 18. Sharing information and ideas with others.
Down
- 1. Techniques used to influence opinions or actions.
- 2. Promotional materials designed to influence and inform.
- 4. Information and materials used to convey a message.
- 5. Feelings that can be stirred by persuasive appeals.
- 8. Persuading someone to believe or do something.
- 9. Being seen as knowledgeable and trustworthy
- 11. The act of convincing someone to agree with your viewpoint.
- 12. The group of people a message is directed towards.
- 16. Reasoning and evidence used to support an argument.
- 19. Statements used to support a point of view.