Vocab Crossword

3. customer or potential customer who purchases items for business operations, for resale, or for making other goods
4. particular group of customers a business seeks to attract
6. individuals qualities or traits and behavior
7. identification and selection of markets for a business or for a product
12. division of a market on the basis of its physical and social characteristics
13. one of the groups into which the total market is divided
14. a customer or potential customer who purchases goods and services to satisfy personal desires
15. designing products and directing marketing activities to appeal to the whole market
16. way in which people lead their daily lives:determined by their attitude, interest, and activity
17. economic and sociological measure or a persons income, education, and occupation

1. design product and directing marketing activities to appeal to the whole market
2. classification of customers into smaller groups to appeal to one or more individual segments
5. division of a market on the basis of customers responses to a product
8. customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
9. division of a market on the basis of customers lifestyle and personality
10. divison of a market on the basis of where customers are located
11. division of a total market into smaller, specific groups