Across
- 3. The person who uses the product/service
- 5. A collection of behaviors that alter a market's operations over time.
- 9. A group of potential buyers.
- 10. Intangible items that satisfy a customer’s needs and wants
- 12. Any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
Down
- 1. Tangible items that satisfy customers’ needs and wants.
- 2. Wants + Buying Power =
- 3. The person who purchases the product/service
- 4. The __________ Revolution was a time of rapid social change motivated by innovations in the scientific and technological industries.
- 6. There are three types of needs: _______, social and individual
- 7. Market The group of consumers a business desires to have as customers
- 8. Products customers buy that are necessary for survival
- 11. Products that are not necessities, but are simply desired by the consumer.