vocab

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Across
  1. 6. -tangible items that have monetary value and satisfy your needs and wants.
  2. 8. -the projection of probable future sales in dollars or units.
  3. 10. -lists info about the target market such as gender, income level, marital status, etc.Marketing Mix -product, place, price, promotion.SWOT Analysis -a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats
  4. 12. - the Political, Economic, Social, and Technological factors of the external macro-environment
  5. 13. -all people who share a similar need or want and who have the ability to purchase a given product
  6. 15. -percentage of the total sales volume generated by all companies that compete in a given market.Target Market- the group that is identified for a specific marketing program
  7. 16. -the practical application of science to commerce or industry or practical problems
  8. 18. -the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  9. 19. -article or substance that is manufactured for sale
  10. 20. -businesses who buy goods for their own operations
  11. 21. - a particular portion of space
Down
  1. 1. - Classifying people who form a given market into even smaller groups.
  2. 2. -anything that contributes causally to a result
  3. 3. -consumers who purchase goods for personal use
  4. 4. Standard -expectation for performance that reflects the plan’s objective
  5. 5. -the functions of marketing add value to a product
  6. 7. - Formal, written document stating what a company will do for a certain amount of time.Sales Forecast-the projection of probable future sales in dollars or units.
  7. 9. - the group that is identified for a specific marketing program
  8. 10. Management-a system that involves finding and keeping customers satisfied
  9. 11. -businesses should strive to satisfy customers’ needs and wants while generating a profit for the company.
  10. 14. -decisions about advertising, personal selling, sales promotion, and public relations used to attract customers.
  11. 17. -intangible items that have monetary value that satisfy your needs and wants.
  12. 19. -value in money or its equivalent placed on a good or service