Vocab

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Across
  1. 4. a feature of a product for sale that makes it attractive to customers
  2. 6. is whenever a consumer elect goals based on totally objective criteria
  3. 7. a potential or likely customer, client, etc
  4. 8. an act of referring someone or something for consultation
  5. 9. is the process of directly approaching employers
  6. 10. benefits the buyer gets
  7. 12. the activity of promoting the sale of goods
  8. 13. follow and observe (someone) closely
Down
  1. 1. The reason why an individual or an organization buys a specific product or makes purchases from a specific firm.
  2. 2. a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well.
  3. 3. The motives that drive an individual/user toward selection of a particular outlet,
  4. 5. This refers to the physical or measurable characteristics of a product or service
  5. 7. the possibility or likelihood of some future event occurring
  6. 11. A feeling experienced by a customer through association with a product.