VOCABULARY 1.04

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Across
  1. 4. the activities a business engages in to interact with its customers
  2. 5. to a particular business
  3. 7. promotion:
  4. 9. market:
  5. 10. and benefits provided by a business to its customers to create goodwill and customer satisfaction
  6. 13. customers:
  7. 16. rivalry between two or more businesses to attract scarce customer dollars
  8. 17. loyalty:
Down
  1. 1. on customer needs and wants
  2. 2. behavior; good manners
  3. 3. for a business provided by customers who tell others of their satisfaction with the business
  4. 4. to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems
  5. 6. that will fulfill a customer's specific desire or need
  6. 8. Asked Questions; used by businesses to answer questions on their websites or other marketing materials
  7. 11. culture:
  8. 12. the opportunities that businesses have to connect with customers and reinforce their brand value
  9. 14. applying to acceptable behavior
  10. 15. points:
  11. 16. particular group of customers a business seeks to attract
  12. 18. or esteem