Across
- 8. The people (i.e., employees) who work cooperatively together to achieve business goals
- 11. The customer's preference for a business; usually expressed in regular purchases from the business
- 12. Polite behavior; good manners
- 14. The values and ideals that an organization encourages among its employees
- 16. The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs)
Down
- 1. The particular group of customers a business seeks to attract
- 2. Rules applying to acceptable behavior
- 3. All the activities a business engages in to interact with its customers
- 4. The rivalry between two or more businesses to attract scarce customer dollars
- 5. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
- 6. Regard or esteem
- 7. Frequently Asked Questions; used by businesses to answer questions on their websites or other marketing materials
- 9. Focused on customer needs and wants
- 10. Something that will fulfill a customer's specific desire or need
- 13. Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems
- 15. All the opportunities that businesses have to connect with customers and reinforce their brand value
- 16. Loyalty to a particular business