vocabulary

2. to the variation in products that a company offers within one product line
4. a symbol, word, or words legally registered or established by use as representing a company or product
5. Number of Product lines
11. a name that has the status of a trademark.
12. the marketing of a product or service under two or more brand names.
14. an object or group of objects wrapped in paper or plastic, or packed in a box.
17. a representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.
18. is a symbol, element, art design, or visual image that helps immediately recognize a certain

1. is a licensing agreement that gives permission to a company to produce or market a product or service from the original owner
3. product is said to be attained when the product has reached its pinnacle in sales and the volume sales growth tend to stagnate
5. the full range of offerings that a business sells
6. refers to a type of consumer product on the market that lacks a widely recognized name or logo because it typically isn't advertised
7. a type of product manufactured by a particular company under a particular name
8. name given by the maker to a product or range of products, especially a trademark
9. A national brand is the brand of a product manufactured and spread nationwide using a brand name and owned by this company
10. when sales are dropping because the original need and want have diminished or because another product innovation has been introduced
13. the period during which the product eventually and increasingly gains acceptance among consumers
14. typical or preliminary model of something, especially a machine, from which other forms are developed or copied.
15. he smallest unit of a Product that can be sold to a Customer.
16. the first stage in the product life cycle