Across
- 2. to the variation in products that a company offers within one product line
- 4. a symbol, word, or words legally registered or established by use as representing a company or product
- 5. Number of Product lines
- 11. a name that has the status of a trademark.
- 12. the marketing of a product or service under two or more brand names.
- 14. an object or group of objects wrapped in paper or plastic, or packed in a box.
- 17. a representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.
- 18. is a symbol, element, art design, or visual image that helps immediately recognize a certain
Down
- 1. is a licensing agreement that gives permission to a company to produce or market a product or service from the original owner
- 3. product is said to be attained when the product has reached its pinnacle in sales and the volume sales growth tend to stagnate
- 5. the full range of offerings that a business sells
- 6. refers to a type of consumer product on the market that lacks a widely recognized name or logo because it typically isn't advertised
- 7. a type of product manufactured by a particular company under a particular name
- 8. name given by the maker to a product or range of products, especially a trademark
- 9. A national brand is the brand of a product manufactured and spread nationwide using a brand name and owned by this company
- 10. when sales are dropping because the original need and want have diminished or because another product innovation has been introduced
- 13. the period during which the product eventually and increasingly gains acceptance among consumers
- 14. typical or preliminary model of something, especially a machine, from which other forms are developed or copied.
- 15. the smallest unit of a Product that can be sold to a Customer.
- 16. the first stage in the product life cycle