Vocabulary

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Across
  1. 2. orientation based on customer wants
  2. 6. division of a market into groups based on demographic variables
  3. 12. teams of specialists
  4. 14. costs that don't change with output change
  5. 15. by poor working conditions, low pay
  6. 18. Authority to take decisions is delegated downwards through the chain of
  7. 20. Information sent up and down the chain of command
  8. 23. pricing and cost control
  9. 24. discussion groups, whose task is to provide solutions to
  10. 25. no more work for the worker, they are let go
  11. 27. The loss of one’s job, also known as ‘being given the sack’
  12. 29. A business’s debt to its suppliers. The usual credit period, i.e. time given
  13. 30. The number of people working directly under a manager
  14. 32. The process of assessing the progress and effectiveness of an employee
  15. 33. Allows employee involvement
  16. 36. pay the invoice, is one month or 30 days
  17. 38. management procedure in which high quality standards are set for all operations
  18. 40. The point at which a company’s revenue equals costs
  19. 41. Financial planning, involving forecasts of sales, costs, profits and cash
  20. 45. Non-physical assets, e.g. patents, trademarks, copyright
  21. 46. All authority to take decisions is held by the senior manager(s)
  22. 48. Providing a product with a benefit, enabling it to be promoted as a unique
  23. 49. to upturn
  24. 50. part time
  25. 51. Reflection of, for example, organisation skills, market strategy, market
  26. 52. mix - combination of advertising, public relations, personal selling
  27. 53. sales promotion
  28. 54. The amount demand can fall before a business slips below the break
Down
  1. 1. training given to help new employees settle in
  2. 3. A statement or policy detailing the aims and objectives of an organisation
  3. 4. Firms, mostly SMEs, in need of development capital are financed by
  4. 5. A group of people with a specific campaign
  5. 7. The regular or cyclical movement in the economy from slump to boom,
  6. 8. selling in a small well defined market
  7. 9. A strategy in which an organisation decides to target several market
  8. 10. A summary of the financial position of a business at a point in time
  9. 11. A means by which a full-time job can be undertaken by two people
  10. 13. A fall in the value of money
  11. 16. the 4 P's
  12. 17. problems
  13. 19. A small sample group of typical consumers
  14. 21. A section of the population, selected for marketing research to represent the population as a whole
  15. 22. The costs to the whole community of a business decision
  16. 26. The number of people that leave a business over a period,
  17. 28. Not genuine absence from work, but deliberate absence or truancy,
  18. 31. Acquiring assets by renting or hiring
  19. 34. A way of organising a business by putting functional managers in charge
  20. 35. An organisation which represents employees’ interests
  21. 37. bank
  22. 39. The levels of management and the way authority is organised
  23. 42. Also known as ‘predatory pricing’
  24. 43. point
  25. 44. The concept of continual improvement
  26. 47. types of marketing that aims to promote positive changes