Vocabulary

4. An economic and sociological measure of a person’s income, education, and occupation
7. Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
9. The division of a market on the basis of customers’ lifestyles and personalities
11. A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
13. One of the groups into which the total market is divided
14. A customer or potential customer who purchases goods or services to satisfy personal desires
15. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desir
17. The division of a market on the basis of customers’ responses to a product
18. The division of a market on the basis of its physical and social characteristics

1. The division of a market on the basis of where customers are located
2. The division of a total market into smaller, more specific groups
3. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
5. The classification of customers into similar groups to appeal to one or more individual segments
6. The identification and selection of markets for a business or for a product
8. An individual’s qualities or traits and behavior
10. A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public
12. The particular group of customers a business seeks to attract
16. The way in which people lead their daily lives; determined by their income, interests, and activities