Vocabulary Acitivity

2. The way in which people lead their daily lives; determined by their income, interests, and activities
3. particular group of customers a business seeks to attract
6. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
12. The division of a market on the basis of where customers are located
15. The identification and selection of markets for a business or for a product
16. An individual’s character traits and behaviors
17. A customer or potential customer who purchases items for business operations, for resale, or for making other goods

1. The division of a market on the basis of customers’ lifestyles and personalities
4. One of the groups into which the total market is divided
5. The division of a market on the basis of its physical and social characteristics
7. Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
8. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
9. The division of a market on the basis of customers’ responses to a product
10. The division of a total market into smaller, more specific groups
11. The classification of customers into similar groups to appeal to one or more individual segments
13. A customer or potential customer who purchases goods or services to satisfy personal desires
14. An economic and sociological measure of a person’s income, education, and occupation