Across
- 4. small advertisements in magazine or newspaper categorized by subject
- 6. hours on radio & TV with the largest audience, esp. the evening hours
- 8. abbr. Attention, Interest, Desire, Action – the objective of all advertisements
- 9. to (try to) increase sales of a product by publicising and advertising it
- 10. the customer of an advertising agency
- 13. advertisement printed across 2 pages in a magazine or newspaper
- 15. average number of copies of a newspaper sold in a particular period of time
Down
- 1. abbr. Unique Selling Proposition; what makes a product different from others
- 2. large sheet of paper, usually illustrated, used as advertisement
- 3. advantage of a product or service, usually derived from its features
- 5. company specialising in producing and placing advertisements for clients
- 7. specific time in a broadcasting schedule, when a commercial may be shown
- 11. special characteristics of a product, usually leading to certain benefits
- 12. advertisement (abbreviation)
- 14. making a presentation to a potential client of ideas for an advertising campaign