Across
- 2. able to make money
- 4. clearly different
- 8. powerful in effect
- 10. easy to identify
- 14. high-quality or expensive-looking
- 15. easy to remember
- 17. giving the wrong impression
- 21. convincing
- 22. full of too many similar products
- 24. aimed at a specific group
- 25. attention-grabbing
- 26. morally correct
- 27. limited or special
- 28. able to affect opinions
- 29. strong and noticeable
Down
- 1. new and creative
- 3. developing or becoming important
- 5. very convincing or attractive
- 6. trustworthy
- 7. related to market competition
- 9. related to business or sales
- 11. attractive
- 12. carefully planned
- 13. simple and clean in design
- 16. stylish and modern
- 18. profitable
- 19. wanted or attractive
- 20. connected to dreams or desired lifestyles
- 21. related to advertising
- 23. not obvious or direct
