Across
- 2. dividing a broad consumer or business market into smaller subsegments based on their likes and dislikes
- 4. a visual representation of how customers see your brand
- 7. a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service
- 12. the set of actions, or tactics, that a company uses to promote its brand or product in the market
- 13. the percentage by profit made y a company comparedto the profit made in the total market
- 14. factual descriptions of a customer or group of customers
- 15. marketing that has the primary goal of achieving "common good"
- 16. marketing has the primary goal of making a profit
Down
- 1. companies that follow this have an RND that is based around a market rather than a product
- 3. a market for goods produced on a large scale for a significant number of end consumers
- 5. refers to activities a company undertakes to promote the buying or selling of a product or service
- 6. defined as the orientation of the company's sole focus on products alone
- 8. a market aimed at a few known customers
- 9. USP- what makes your product or service better than competitors
- 10. the position of a company with the largest market share or highest profitability margin in a given market for goods and services
- 11. the advertising strategy that a business will implement to sell its product or service