Vocabulary Review - Marketing & Corporate Name Value

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Across
  1. 3. something that you get because you have done something good or helpful or have worked hard (n).
  2. 4. an important event, decision, problem etc ..,that has a big effect or influence on people’s lives or on events in the future (adj).
  3. 8. the way you think about something and your idea of what it is like (n).
  4. 9. to give an acceptable reason for your opinions or actions (v).
  5. 13. something that is done ………………………. takes effect from a particular date in the past (adv).
  6. 14. to decide what group something belongs to (v /adj).
  7. 19. a link, connection or relationship with a person, organisation or group (n).
  8. 20. the range of things that a subject, activity, book etc deals with (n).
Down
  1. 1. special skills or knowledge in a particular subject, that you learn by experience or training (n)
  2. 2. something that is useful or right for a particular purpose (adj).
  3. 5. a quality that makes people like something or someone (n).
  4. 6. to organize or change something so that it has the right relationship to something else (v).
  5. 7. not leading to a clear decision or result (adj).
  6. 10. to gain the benefits from something that you have done (v).
  7. 11. eagerness and willingness to do something without needing to be told or forced to do it (n).
  8. 12. the opposite of homogeneity (n).
  9. 15. influence that you can use to make people do what you want (n /v).
  10. 16. when you do not include or do not do something (n) .
  11. 17. the importance or usefulness of something (n).
  12. 18. clear enough or definite enough to be easily seen or noticed (adj).