Across
- 3. One of the 4 P’s of Marketing; Choosing what products to sell; The development includes the brand name, packaging, service, and warranty.
- 5. Type of Utility;Changing raw materials into usable goods or putting parts together to make them more useful.
- 6. All people who share similar needs and wants and who have the ability to purchase a given product.
- 10. Type of Utility;Having a product in a place where customers can buy it easily.
- 12. When a product has more than one target consumer.
- 13. tangible items that have monetary value and satisfy your needs and wants.
- 16. It is how much to charge for goods and services in order to make a profit.
- 18. The breaking down of the market into smaller groups that have similar characteristics.
- 20. Type of Market where consumers who purchase goods and services for personal use.
- 21. Idea that a business should strive to satisfy customer’s needs and wants while generating a profit for the business.
- 22. Acronym of analysis that helps a company determine how to lessen the impact of these factors (weaknesses and threats)
- 26. Affects the economy and standard of living in countries around the world.
- 27. A market that is further described by the total ales in a product category/ Percentage of the total sales volume generated by all companies that compete in a given market.
- 28. Functions of marketing that add value to a product.
Down
- 1. Lists information about the target market such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
- 2. Type of Market;All businesses that buy products for use in their operations.
- 4. The main factor that determines whether a company is successful. An aspect of marketing that combines customer information with customer service and marketing communications.
- 6. (shortened) Information about customers, trends, and competing products relied by business to make good marketing decisions.
- 7. The 4 P’s of marketing combined: Product, Price, Place, and Promotion. They use these to communicate with and reach their intended target market.
- 8. Intangible items that have monetary value and satisfy your needs and wants.
- 9. The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 10. Type of Utility;The exchange of a product for money.
- 11. The process of deciding how to get goods into customer’s hands.
- 14. Group that is identified for a specific marketing program.
- 15. One of the 4 P’s of Marketing; Activities relate to advertising, personal selling, sales promotion, and publicity.
- 17. It is understanding the concepts and strategies used to develop and target specific market strategies to a selective audience.
- 19. Type of Utility;Communication with a customer; Salespeople providing accurate and informative information about a product or service that the customer asks.
- 23. One of the 4 P’s of Marketing; What is exchanged for the product (should reflect what customers are willing and able to pay)
- 24. Type of Utility;Having a product or service available at a certain time of year or a convenient time of day.
- 25. Providing customers with the goods and services that they want. Includes selling in the retail market and in business-to-business market.