Vocabulary

4. cause or party that attracts increasing numbers of adherents
6. appeal to the audiences need for logical argument
7. Endorsement in promotion or advertising which consists of a persons written or spoken statement about a product
8. using the same words frequently to reinforce concepts and unify speech
12. expressing the same idea in different words to clarify and stress key points
16. story in which figures and actions are symbols of general truths
17. Idea main idea that expresses a definite opinion
18. the art of effective or persuasive speaking or writing and the use of figures of speech and other techniques
19. similarity in some respects between things that are otherwise dissimilar
20. to Action words that urge the audience to take immediate action

1. Tactics strategy intended to manipulate public opinion about an issue arousing fear or alarm
2. advertising symbol
3. using matching words, phrases, and clauses to emphasize similar items in a sentence
5. word or phrase expressing the aim of a cause
9. agency or means of doing something
10. information deliberately spread to promote an idea
11. reason for which something is done
13. favorable recommendation about a subject
14. general character or attitude of a piece of writing
15. attempt to make the audience feel a specific way which will influence their attitude