Vocabulary

7. a goal that the speaker or writer wants to achieve
8. the central idea in a work to which all parts of the work refer
9. arrangement of words
11. an assertion, usually supported by evidence
12. repetition of similar grammatical patterns
14. placement of two things side by side for emphasis
16. the speaker's attitude toward the subject or audience
17. a term used for the author, or the person whose perspective its being advanced in a speech or piece of writing
18. the occasion or the time and place it was written or spoken

1. a Greek term that means "word"; an appeal to logic
2. a Greek term referring to the character of a person; one of Aristotle's 3 rhetorical appeals
3. adding details that support an important idea in the beginning
4. parallel structure that juxtaposes contrasting ideas
5. taking sides
6. an informal or conversational use of language
7. a Greek term that refers to suffering but has come to be associated with broader appeals to emotion
10. choice of words
13. distinctive quality of speech or writing created by the selection and arrangement of words and figures of speech
15. in rhetoric, the topic addressed in a piece of writing
19. artful diction