Across
- 1. product advertised in movies/tv shows
- 4. can last for a long time
- 6. market leader
- 9. hard, complex
- 10. time doesn't affect the quality
- 11. using the same brand name on another product
Down
- 2. celebrities used to advertise the product
- 3. the extra value you have to pay for the brand
- 5. the second one in the market
- 7. premium brand
- 8. the set of products of the brand