VSTs CROSSWORD

6. companies use to promote their products or services on various platforms
10. the tendency to view members of outgroups as more similar to each other than we see members of ingroups
11. the power of arousing a sympathetic response
15. to recommend something for financial compensation
16. an act,process, or instance of transferring
17. a way of carrying out a particular task
18. a general statement, law, principle or proposition, often directed at a group of people
19. the natural cognitive process by which we place individuals into social groups, instead of seeing them as individuals
20. the act or practice of including and accommodating people who have historically been excluded

1. digital advertising that uses banners ads at the tops or sides of web pages
2. ads that consumers see outside their homes
3. a perceived gradual decrease in quality that is caused by the knowledge of cultural stereotypes
4. reach consumers through any mobile device with internet
5. an inclination of temperament or outlook
7. advertise or promote something
8. television and radio advertising
9. something conforming to fixed or general pattern
12. the activity of producing advertisements for commercial products
13. pay-per-click advertisements can serve as this form of advertising
14. a medium of cultivation, conveyance or expression