Across
- 2. A particular group of consumers at which a product or service is aimed.
- 6. A US government agency that provides support to entrepreneurs & small businesses.
- 7. This implies that the customer selected items based on objective criteria (makes sense).
- 9. Pay per hour.
- 10. A strategic planning technique used to help an organization identify the Strengths, Weaknesses, Opportunities & Threats related to business competition or project planning.
- 12. A person who invests from a company's money in exchange for equity.
- 14. A person who invests his or her own money out of their pocket in exchange for equity.
Down
- 1. Statistical data relating to the population and particular groups within it.
- 3. Implies that the customer selects purchases according to personal or subjective criteria.
- 4. A decision making process.
- 5. A company's ability to raise cash when it needs it.
- 8. A fixed amount per pay period that amounts to a full sum for the year.
- 11. The tendency of some consumers to continue buying from the same brand of goods.
- 13. Pay for hours worked over 40 with a rate of no less than 1.5