Web Analytics

2. Calculated probability is the estimated probability of rejecting the null hypothesis
3. A visual representation of Internet user clicks which is based on different intensity heat zones
4. associated with the tagging and analysis of one, or a set of the variables which form the marketing sources
7. Number of times your ad is displayed
9. Analytics:the study of the impact of a website on its users
12. attracting visitors to a website or the number of visitors.
13. used for storing in memory (by the use of a cookie), the fact that an Internet user has already visited a site from a campaign
17. used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals, such as validated online registrations
18. A determination of the effectiveness of your ad spending
19. A text file created in the server capturing all activity on the website. This file is the primary source of data for analysis

1. Information that is provided by browsers and which is used to determine the page where an Internet user originated from
5. action which involves redirecting requests from one page or file to another page or another file
6. A message that directs an Internet user to a commercial site
8. view: recorded every time a page is viewed
10. of the key steps that lead to converting an Internet user during a visit to a website
11. Analysis: Analysis on how visitors traverse through the website
14. the number of times visitors entered your site through a specified page
15. An approach which is used to evaluate a company’s practices
16. traffic: the traffic that came to a site via bookmarks or by directly typing in the URL
20. location: A process that uses an Internet user’s IP address