Across
- 3. The act of moving from location to location within a web site, or between web sites, accomplished by clicking on links
- 5. The number of times a visitor has visited a site during a reporting period.
- 11. The number of days since a visitor's most recent visit during a reporting period
- 13. The last page viewed by a visitor
- 14. The physical characteristics of human populations and segments of populations, often used to identify consumer markets.
- 17. The percentage of entrances on a web page that result in an immediate exit from the web site.
- 18. A system of parameters or ways of quantitative assessment of a process that is to be measured, along with the processes to carry out such measurement.
- 20. Component of search engine that indexes web sites automatically
Down
- 1. Measure, in kilobytes of data transferred, of the traffic on a site.
- 2. A text file that transmits information to a data collection facility via a 1x1 pixel GIF image request and includes a tracking ID that is used to identify returning visitors.
- 4. The process of gaining customers through the means of different marketing strategies
- 6. The first page viewed by a visitor
- 7. The size of the audience reading, viewing, hearing, or interacting with a message in a given period of time.
- 8. The act of selling goods and services online via a standalone site or through an online auction center
- 9. A standard by which something can be measured or judged
- 10. The number of e-mails that were sent but never reach the intended receiver.
- 12. The browser used by a website visitor.
- 15. A method of banner ads, emails and landing pages testing by which a baseline control sample is compared to a variety of single-variable test samples
- 16. An area in the Internet specified by a URL address.
- 19. Terms entered into the search field of a web search engine.