Across
- 4. growth and improvement of a country's economy
- 12. long-term planning focusing on overall goals
- 13. how appealing or profitable a specific market is for a business
- 14. a chance to start or grow a business by meeting a need in the business
- 16. relating to the responsibilities and tasks of managers in organizing and leading
- 17. total possible sales or demand for a product or service in a market
- 19. shifts in the economy, like inflation
- 20. a clear statement of a company's purpose and goals, guiding its actions and decisions
Down
- 1. process of setting goals and deciding how to achieve them
- 2. backup plans prepared for unexpected situations or problems
- 3. the process of making products and delivering them to customers
- 5. smaller groups within a marker that share similar needs or characteristics
- 6. specific groups of customers a business wants to reach in international markets
- 7. process of dividing a market into segments and analyzing them to target customers more effectively
- 8. collecting and analyzing information about factors outside the businesss
- 9. information about a population, like age
- 10. tracking and observing changes in the external environment to anticipate impacts
- 11. advancements or innovations in technology that affects businesses or markets
- 15. a description of how a business or product fits the needs of its target market
- 18. short-term planning for specific tasks or projects to achieve larger goals