Week 13 and 14 Marketing Terms

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Across
  1. 4. A dollar or unit sales goal set for the sales staff to achieve in a specified period of time
  2. 5. Any form of direct contact between salesperson and customer
  3. 8. Preparation for the face-to-face encounter with potential customer
  4. 11. Getting the customer's positive agreement to buy
  5. 12. A system of finding customers and keeping them happy
  6. 13. Is matching customers needs and wants
  7. 15. Concerns, hesitation, doubts, or other honest reasons a customer has for not making a purchase
  8. 16. A selling method that involves using a previous customer to other neutral person who can give a testimonial
  9. 18. Selling over the phone
  10. 19. Advantages or personal satisfactions a customer receives from a product or service
  11. 20. To restate something in a different way
Down
  1. 1. A question that cannot be answered yes or no
  2. 2. Answering the question the customer has another question with
  3. 3. Potential customers selected at random
  4. 6. Reasons for not buying or not seeing the salesperson
  5. 7. A potential customer, a lead
  6. 9. Written report that documents a sales representatives visit with a customer
  7. 10. Conscious, logical reason for a purchase
  8. 14. The salesperson asks the customer if he or she needs assistance
  9. 17. Names of other people who might buy the product