Week 8

2. strategy in which the producer uses advertising, personal selling, sales promotion, and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise.
5. An organization that sells to ultimate consumers.
7. Putting products into TV shows and movies where they will be seen.
9. A promotional tool in which a company lets consumers have a small sample of a product for no charge.

1. A marketing intermediary that sells to other organizations.
2. strategy in which heavy advertising and sales promotion efforts are directed toward consumers so that they’ll request the products from retailers.
3. sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.
4. Type of marketing that links manufacturers or intermediaries with the ultimate consumer.
6. management function that evaluates public attitudes, changes policies and procedures in response to the public’s requests
8. The area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers (people like you and me).