Week 8

6. The listener, viewer, or reader of a text; the consumer
7. A bond or connection you have with other people
8. A Web log, which is a journal or newsletter that is updated frequently and published online.
10. Closely connected or appropriate to the matter at hand
11. What you choose to post and share with your audience on social media platforms. For instance, this can include photos, images, videos, infographics, articles, status updates, or audio.
13. A process through which you send messages to and receive messages from others.
16. People who have subscribed to an account's updates on social media
17. A name, term, symbol, design, message, or combination thereof that identifies a seller's products and differentiates them from competitors' products
18. Steady; regular. Content should be generated in this manner in order to get new followers and keep existing ones.
20. When social media users broadcast web content on a social network to their connections, groups, or specific individuals.

1. Measurements or "scorecards" that marketers use to identify the effectiveness of different strategies or tactics
2. The quality of being widely admired or accepted or sought after
3. Measures the public shares, likes and comments for an online business' social media efforts. Engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.
4. An idea, behavior, or style that spreads from person to person within a culture
5. A diagram, chart, map or list that conveys data pictorially
9. Whenever someone name-drops a person or brand online
12. Communication or direct involvement with someone or something.
14. The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
15. The action or facility of following a hypertext link to a particular website, especially a commercial one.
19. Websites and applications that enable users to create and share content or to participate in social networking.