Across
- 4. The process of gathering and analyzing data to understand customer needs, preferences, and market trends.
- 6. The process of analyzing external and internal environments to identify opportunities and threats.
- 11. A systematic approach businesses use to define goals, assess resources, and develop strategies to achieve objectives.
- 12. Shifts in economic factors like inflation, unemployment, or GDP that affect business strategies.
- 13. Related to overseeing and guiding the activities and resources of a business to achieve objectives.
- 14. Subgroups of a market divided based on shared characteristics such as age, lifestyle, or geographic location.
- 17. A specific group of consumers a business aims to reach with its products or services.
- 18. The statistical characteristics of a population, such as age, income, or education, used to analyze consumer behavior.
Down
- 1. Any external factor or trend that could negatively impact a business’s performance or profitability.
- 2. A group of potential buyers and sellers for a particular product or service.
- 3. An evaluation of the profitability and growth potential of a specific market segment.
- 5. A favorable situation or trend that a business can exploit to gain an advantage or increase revenue.
- 7. The external and internal factors, such as competition or economic trends, that influence a company’s operations.
- 8. The growth of economic wealth in a region, which can create opportunities for businesses.
- 9. The introduction of new or improved technologies that impact business processes, products, or markets.
- 10. A written document outlining a company’s goals, strategies, and the steps needed to achieve success.
- 11. The process of setting business goals and outlining steps to achieve them effectively.
- 15. A long-term approach in business focusing on achieving overarching objectives, such as expanding market share.
- 16. The total demand or revenue opportunity available for a product or service in a specific market.