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2. The moment when a potential customer completes a desired action, like a purchase.
5. The process of using technology to execute marketing tasks without manual intervention.
10. An essential element in brand loyalty and customer relationships.
11. Quantitative measures used to assess the success of marketing campaigns.
12. The measure of how actively customers interact with a brand’s messages and services.
14. A key factor in customer retention, often driven by rewards programs.

1. Using customer data to tailor messages and experiences to individual users.
3. A strategy that integrates multiple communication platforms for a seamless user experience.
4. The journey a customer takes from awareness to conversion.
6. The core focus of retention and marketing strategies.
7. A term describing the end-to-end experience of a customer with a brand.
8. The foundation of all customer insights and personalized engagement strategies.
9. A messaging protocol that enhances SMS with rich media and interactive features.
13. The ultimate goal of retention marketing—scaling customer lifetime value and engagement.
15. Technology that enables predictive analytics and automation in marketing.