What does your corporate brand stand for?

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Across
  1. 3. Corporate Brand Identity _____?
  2. 5. The Matrix views the company through the lens of External and_____
  3. 7. The University where our author is a professor.
  4. 8. whose inauguration happened during 2017
Down
  1. 1. Using the matrix will allow a company to build a stronger brand and ______ their brand image.
  2. 2. Who is the audience of the article?
  3. 4. A visual identity—such as ___ iconic logo—is often considered the essence of a corporate brand’s expression.
  4. 6. Who was one of the Authors, Stephan A. ____?