What is Advertising

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Across
  1. 3. The basis of all web-based advertising
  2. 4. Large advertisements, usually posted near roadways
  3. 6. Ads that pop up on your device screen
  4. 9. Influencers/celebrities working with a company to promote a product
  5. 10. An increase in social media usage has led to more '_______' in digital marketing
  6. 12. A social media platform that is used to advertise to younger individuals
  7. 13. Ads that are on paper (flyer, newspaper, etc) are considered '____' ads
Down
  1. 1. Things like age, race, gender, etc that help algorithms determine their target market
  2. 2. An advertisement shown on TV
  3. 3. A social media personality that may work with companies to promote a product
  4. 5. Advertising is meant to build '______' in a product or service
  5. 7. A social media platform that is generally advertises to older individuals
  6. 8. A communication with customers
  7. 11. A tracking system intended to send targeted ads to consumers
  8. 13. The thing that advertising agencies are trying to persuade you to buy