Across
- 5. One of the largest sports marketing opportunities in North America this decade
- 7. _____ has turned college athletes into active marketing partners
- 8. A small advertisement placed on a team's uniform that can be valuable to sponsors.
- 10. Bay FC uns a program called "_____", which helps more kids get access to sports and supports community programs
- 15. Builds an athlete's personal brand through endorsements, appearances, content, sponsor relationships, and public appearances
- 17. A type of marketing that uses documentaries, podcasts, videos, and storytelling to connect with fans.
- 19. Super Bowl ad slots reached as much as $_____ million for 30 seconds this year
- 20. The use of sport as a platform to promote teams, athletes,events, and brands.
Down
- 1. Marketing that builds relationships through schools, youth sports, clinics, and local events.
- 2. A company pays a team, league, athlete, or event for visibility and association with its brand.
- 3. Marketing that uses an athlete's image and reputation to promote a product or brand.
- 4. Sports marketing specializes in both the marketing of sport and marketing _____ sport
- 6. The _____ effect, Formula 1's U.S. rise, and the World Cup 2026 make 2026 a consequential year for sports marketing in North America in recent history
- 9. A sports marketing employee who manages corporate partnerships and sponsor benefits.
- 11. Marketing that uses social media, apps, streaming, and digital content to reach fans.
- 12. This league's expansion and growing broadcast presence show how quickly commercial expectations can change when leagues, athletes, brands, and media partners align
- 13. The NFL series that gives viewers behind-the-scenes access to teams and players.
- 14. Sports marketing operates through _____ core functions
- 16. This company's partnership with FIFA is an example of brand activation at events
- 18. _____ has long-running partnerships with brands such as Adidas, Pepsi, and Budweiser