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Across
  1. 3. Analysis stands for strengths, weaknesses, opportunities and threats; a useful tool in helping a company determine where they stand compared to their competition
  2. 4. Materials items (materials) used in the production of a good
  3. 6. Power pertains to how much power customers have as far as driving down the prices of products and services
  4. 10. a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities
  5. 12. Market a specific group of consumers to whom a company aims the selling of its products or services
  6. 14. Rivalry the amount of power a company has in the market in relation to their competitors
  7. 15. negative or unfavorable external factors that affect businesses and their level of competitiveness
  8. 16. positive, internal factors that can be controlled within a business
  9. 17. a paid message sent from a company to the public in order to introduce a new product or service, or present existing merchandise
  10. 18. Power pertains to how much power a supplier has as far as increasing the prices of supplies and merchandise a company purchases from them
Down
  1. 1. a favorable, external factor companies cannot control
  2. 2. Advantage occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses Competitive Advantage occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses Competitive Advantage occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses
  3. 5. negative, internal factors that a company can control
  4. 7. Five Forces helps companies to analyze their industry and determine their level of competitiveness
  5. 8. Share the percentage of a firm’s total sales in relation to the industry as a whole
  6. 9. of Substitution determines the ability and likelihood of customers finding another way to either make or provide the services or products a company offers
  7. 11. making links and establishing a mutually beneficial relationship with other business people
  8. 13. rivalry between two or more companies within the same industry
  9. 19. Selling Points distinguishes the organization’s product or service from competitors because of certain unique characteristics