Words of the Week

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Across
  1. 2. A color scheme built out of only one color, including lighter and darker tones of that color.
  2. 4. The darkness or lightness of a color. Remember that adding black to a color makes a shade. Adding white to a color makes a tint.
  3. 6. in design, form refers to how a piece looks. Form can be geometric or organic.
  4. 8. Representations of concepts or ideas.
  5. 12. The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas.
  6. 13. A projection of emphasized structure of weight, a sense of touch.
  7. 14. he weight of a particular font is the thickness of the character outlines relative to their height. A typeface may come in many weights, from ultra light to extra bold or black. We also use weight to define the thickness of a line.
  8. 16. Mixing a color with black to increase its darkness.
  9. 17. Visual representations of actual things, ie. simplified drawings that are easily recognized.
  10. 18. Mixing a color with white to increase its lightness.
Down
  1. 1. he degree of transparency an element has. The lower the opacity, the more transparent an element is.
  2. 3. The actual color of something.
  3. 5. A type of logo where the name of the company is designed in a visual way. Think of brands like Google, Ikea, Disney.
  4. 7. The adjustment of space between two characters in your type. Kerning is a common design term and usually aims to achieve a more proportional and pleasing balance of space between each character.
  5. 8. A typeface with small decorative strokes found at the end of horizontal and vertical lines. Serif typefaces tend to look professional, authoritative, and traditional in appearance.
  6. 9. A design element that forms the shape of an image.
  7. 10. Elementary forms that define specific areas of space.
  8. 11. The degree of intensity and vividness of a color. For example, a low-saturation color may appear pale and faded, whereas a more heavily saturated color may appear more vibrant and colorful.
  9. 15. a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.
  10. 16. A typeface that mimics cursive handwriting. Script typefaces tend to look elegant, personal, and/or more casual, depending on how embellished they are.