words

2. ___ refers to people's intersts and values.
3. a ___ describes the complete assortment of products a store would like to offer to customers.
4. ____ are the reasons that you buy.
5. ___ is the total revene that can be obtained from the market segment.
7. businesses that produce products for sale to final consumers often have little contact with the customer.
9. a ____ buys a product or service for personal use.
11. over six million businesses in the U.S produce products.
13. the process of market information is called.
14. ___ are based on loyalty.
15. ___ is a set of beliefs or attitides that are passed on from generation to generation.

1. ___ occurs when businesses decide to emphasize fators of their marketing mix other than price, such asquality, brand, location, or service.
6. ___ refers to dividing consumers into markets based on where they live.
8. a fourth area that is important to gather competitive information about is promotional strategies.
10. businesses do not buy products for final consumption.
12. a __ is an unfulfilled desire.