Across
- 4. : The group of people a business aims to reach — their ___ market.
- 6. : Ghostly logos and colors that make you recognize a brand instantly.
- 7. : A type of promotion where customers get free candy or samples.
- 8. : The four elements of marketing: product, price, place, and ___.
- 9. : A limited-time Halloween sale is an example of this promotion type.
- 10. : The spooky science of understanding what customers want.
- 11. : When the price is lowered to lure customers — a discount ___.
- 13. : The person who buys the spooky product — the consumer.
- 15. : When stores decorate with pumpkins to attract buyers, they’re using visual ___.
Down
- 1. : Making a product stand out from competitors — called brand ___.
- 2. : The scary total of what a company owns and owes is shown on a balance ___.
- 3. : Social media posts that go “viral” like a Halloween curse — a form of digital ___.
- 5. 1. A catchy phrase that haunts your memory — used in advertising.
- 12. : When stores collect info on buying habits — market ___.
- 14. : What you pay for a pumpkin latte — the ___.