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Across
  1. 2. It killed the cat, but fuels creativity
  2. 4. Targeted approach to achieve goals or A smart plan or Without this, it’s just a pretty picture
  3. 7. The crafting of strategies to drive awareness or sales - or Part of the agency name
  4. 9. Strategically connecting elements for effective marketing or Not
  5. 11. Allowed in the office with permission or You can bring them to work if you
  6. 12. Something that travels by 2RM offices regularly or The #1 reason we mute the phone
  7. 15. The art of working together - or Working jointly with others - or
  8. 17. The first is Des Moines, what’s the second river?
  9. 18. “______ through rate”
  10. 20. Two Rivers Marketing is at the center of this acronym.
  11. 22. “Search Engine ________”
  12. 23. “Return on _______”
Down
  1. 1. Descriptor for company that operates under an ESOP - two words
  2. 3. better ideas come from together
  3. 5. 2RM office building formerly
  4. 6. The deep understanding that leads to clarity OR Knowledge about audience behavior or desire or What strategy and research uncover about the audience
  5. 8. to solve a problem or “Mind” and “Weather event”
  6. 10. Data that shows tactic results
  7. 13. Where more people are going for information and dialogue - or Facebook,Instagram, LinkedIN, etc. - two words
  8. 14. Not a weather phenomenon, but just as powerful
  9. 16. Agency document that provides strategy and direction for work
  10. 19. 2RM’s neighborhood, also one in NYC - two words
  11. 21. Abbreviation for the agency