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Across
  1. 1. How do independent pharmacists want to be perceived by the public? Clue: "I would love to do a big campaign that says ‘the pharmacist is your friend, here to help you’... I wish people understood our role, that we’re more than just shopkeepers and the holders of the keys." Pharmacist, Independent, Australia
  2. 3. What type of customers add frustration to the pharmacy role? Clue: “Some customers believe in the Internet more than their pharmacist. You need to weigh up whether there is any point trying to convince them, and if not, let them have what they want, as long as there’s no contraindication.” Pharmacist, DE
  3. 6. One of the biggest barriers for pharmacists & patients. Clue: “I went in there and noticed it wasn't as busy as it normally is so didn't feel as concerned having a conversation as I would normally have felt. I don’t want to disturb them when it is really busy”. Pharmacy Patient
  4. 8. How do you describe a day in the life of a pharmacist? Clue: "It’s interesting – you never know what is going to happen during the day – pharmacy manager, US"
  5. 9. What financial aspect of the job frustrates pharmacists despite their efforts? Clue: "We have to meet certain sales targets and if we don´t do it, we will get nothing (minimum pay) – even though we spent 13 hours on our feet and did everything right." Pharmacist, Italy
Down
  1. 2. “Pharmacists want to drive this type of care with patients. Clue: “In general I like to empower my patients to take care of their own health… Short, rushed and bad interactions - you don't get the chance to send that message across… then it's reactive rather than ________, and treatment rather than preventative” – Pharmacist, Australia
  2. 4. What characteristic is crucial for pharmacists to understand their customers' needs effectively? Clue: "We need to be patient, and listen to clients. A pharmacy is about humanity. We are about peoples’ flesh and blood".
  3. 5. What aspect of their work do pharmacists find fulfilling? Clue: "I like the contact I have with people and the fact that I know I can be of help." Pharmacist, Italy
  4. 7. What from customers brings joy to a pharmacist’s day? Clue: "The best part of my day is having that chat with the customer who comes back and tells me, 'That thing you suggested really worked' or 'Can you give me some suggestions?'" Pharmacy Manager, USA
  5. 8. How do pharmacists need to be to gain people's trust? Clue: "People want to feel we understand their problems. We Understanding need to be very well informed to understand people and gain their trust. We don’t just sell products. We give the products they need to recover and feel better." Pharmacist, Italy