Y9 Business Studies

4. A business which buys goods in bulk from manufacturers and then sells them to retailers in smaller quantities.
5. A phrase that helps potential customers to remember a product.
8. A company whose business activity is selling products to consumers.
9. An identity that separates a product or group of products from other similar products.
10. The gathering of first hand data that is tailor made to a firms own products, customers or markets.
13. A tool used to gain an overview of how a market is segmented.
14. The amount of money a business pays to make a product a service.
15. Using pre-set questions with a large group of people to provide statistically valid data which can be analysed numerically.
17. Where the price of a product is determined by adding a percentage profit onto the costs incurred in making it.
18. Gathering information that already exists about the market from other sources, for example government reports.
20. Setting a price for a product or service based upon the price charged for similar goods and services by competitors.

1. The decisions made by a business regarding the prices they will charge.
2. This method of research deals with peoples thoughts that make them purchase things, and is concerned with the quality of opinions.
3. Setting a price based on the expectations of the consumers.
6. The stages a product goes through in order to reach the end consumer, perhaps involving a wholesaler or retailer.
7. The precise profile of the customers that a firm wishes to sell to.
11. The factors which make up the marketing plan of a firm.
12. The splitting up of a market into groups of consumers with similar characteristics.
16. The amount of money a customer pays for a product or service.
19. Revenue (from selling a product or service) minus all the costs(money that a business has to spend to make a product/service) of a successful business.