Across
- 3. A business could be accused of this if their social media post singles out a certain group/s within society and excludes them in some way
- 4. Third stage of the social media funnel
- 9. Legal issue where a business says something negative about another business, without any evidence, that may damage their reputation
- 10. Businesses would often use this social media platform to post tutorials and extended information about products and services
- 12. These can be used to measure the engagement of a post on instagram or facebook
- 14. The term used to describe a person who buys something from a business
Down
- 1. Second stage of the business life cycle
- 2. If a business gives false information about their product in their content it is said to be ________
- 5. A well known person who promotes products through social media is often referred to as an _________
- 6. Businesses can use a _______ to link posts to other posts by individuals and businesses (often used on twitter)
- 7. Second stage of the social media funnel
- 8. First stage of the social media funnel
- 9. Fourth stage of the social media funnel
- 11. The final stage of the business life cycle (HINT: two words)
- 13. Customers can post ________ on social media platforms giving feedback which could be positive or negative
