Across
- 4. an imaginary, horizontal band of 1-pica spacing used as a unifying device; runs across the two facing pages, visually linking the spread.
- 7. the date that completed yearbook pages are due
- 9. image tagging software, including facial recognition technology, available on the Yearbook Avenue website allows staffs to identify everyone in the photographs making tracking, captioning and indexing images easy
- 11. artwork, shapes, backgrounds, logos and borders provided for use on yearbook pages
- 13. the main headline. Uses a few well selected, creatively designed words to capture reader's attention and deliver the dominant message as well as an overview of the page content.
- 14. text accompanying a photo that adds information
- 15. art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, as well as adjusting the space between pairs of letters
- 18. ordered list of the topics, along with the page numbers on which they are found. Usually located at the beginning
- 20. position or arrangement of the elements in a photo; content of a photo.
- 23. grouping of pages that are printed on the same press sheet and folded into a 16-page mini-booklet
- 25. the center of the spread, where the yearbook is bound with thread and glue into the spine. Typographic elements should not be placed in this area.
Down
- 1. outlines the details of a yearbook sales campaign and highlights reasons for consumers to buy the yearbook. Includes goals/objectives, target audience, theme, timelines, sales dates, events, strategies and materials needed.
- 2. the most common allocation of space, two facing pages presenting several content modules, each with a different angle on the topic.
- 3. a page-by-page planner and deadline tracker used to identify content, record deadlines, plan color placement and track pages submitted and proofed
- 5. the second tier of information in a headline that adds specific information or details; often written in sentence style
- 6. editing the image area to be reproduced; enhances a photo's visual impact by removing dead space from the sides, top or bottom.
- 8. opposing elements spark visual interest. If all content elements are the same size, format, shape, weight or color, the design risks becoming monotonous
- 10. indicates a new section and provides design continuity throughout.
- 12. an alphabetical directory of every person, team, group, advertiser, and topic featured in the words and photos on the pages of a yearbook
- 16. establish boundaries for the content; they provide a frame of white space along the top, bottom, left and right outside edges of the spread.
- 17. an unoccupied part of a design
- 19. a coverage approach that uses a time element such as seasons or months to organize
- 21. a complete set of characters (letters, numbers and symbols) that share a common weight, width and style
- 22. eight pages on one side of a press sheet, indicated by shading on the ladder
- 24. the first thing a reader sees when receiving a yearbook, so it should make a positive first impression
