YEARBOOK JARGON

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Across
  1. 2. the space between two letters that are next to one another. You can adjust the kerning to avoid gaps in your text (for example: if character pairs are spaced too far apart).
  2. 6. a line (or lines) of large type used to introduce the most important fact to the reader.
  3. 7. refers to two pages that face each other in a yearbook.
  4. 8. page numbering that appears on the outside portion of pages, usually at the bottom. A folio may also contain the title of your yearbook or your section title.
  5. 11. a copy of the yearbook’s final pages that are sent to the staff for a final review and approval.
  6. 13. also called a “mod,” is, essentially, the yearbook equivalent of a sidebar. It is a smaller amount of text with accompanying photos that supports a page’s main story.
  7. 16. a color model traditionally used in printing. Printers use subtractive color, or CMYK, where cyan, magenta, yellow, and black inks are applied to paper. The color of the inks is altered by subtracting (or absorbing) light wavelengths.
  8. 17. the content of an article or news element. (Basically, it’s the words used to tell a story.)
  9. 21. lack the decorative elements found on serif fonts. They’re great for digital projects, since they are easy to read on computer screens, but are also very popular for printed headlines.
  10. 25. photos that are captured without posing your subjects or distracting them from what they’re doing. They’re great for capturing everyday aspects of school life.
  11. 26. a color model traditionally used in digital publishing. Colors are created in the RGB color model by adding red, green, and blue pixels to a black base.
  12. 27. used to catch any typos before sending a yearbook to print. It’s the last read of the yearbook and should be done on a printed proof.
  13. 29. is the element on a page that immediately attracts a reader’s attention.
  14. 30. No, it’s not attached to your roof. And, no, you don’t have to keep your mind out of it. When it comes to yearbooks, a gutter is the space between two facing pages (an important place to keep clear, because, when a yearbook is bound, the space between the pages shrinks). It’s best to apply a 1/2 inch margin to both sides of the gutter, or 1 inch in total.
  15. 31. the space between lines of text. You can adjust the leading of a text block to increase its readability or to squeeze more text onto a page. (Rule of thumb: The more space there is between lines of text, the easier that text is to read.)
  16. 32. word or line of text that sits alone at the start of a column or page. They’re similar to orphans in that they are distracting to readers.
  17. 35. a mathematical rule that’s used to repeatedly create visually pleasing designs. In yearbooks, you can use it to create different layouts, and it’s best to visualize the Golden Ratio as a rectangle with its length (side B) being roughly one and a half (1.618) times its width (side A).
  18. 37. sharpness of an image. In print, resolution is measured in DPI. In digital, it is measured in pixels.
Down
  1. 1. a predesigned layout that helps maintain visual consistency throughout a book. Different sections may have different templates.
  2. 3. have small decorative elements (called serifs) at the end of letter strokes. These fonts are more legible at smaller sizes and are great to use in large bodies of text, like the body copy in your yearbook.
  3. 4. a chart that represents the pages in a yearbook. It can be helpful when planning section placement and page content.
  4. 5. the introductory portion of a news story; usually the first sentence or paragraph. It relays to the reader the most essential information. In traditional journalism, it is spelled “lede.”
  5. 9. a guideline in photography that encourages a photographer to move the primary subject of the photograph away from the center.
  6. 10. fonts that have equal width for each letter. They can be serifed or sans serifed.
  7. 12. not just in Annie or Charles Dickens’ books. In yearbook publishing, they’re also a word, part of a word, or a small line of text that falls at the end of a paragraph on a line by itself. These “hangers” (if you will) create unwanted white space and are distracting to readers.
  8. 14. a design plan for a page or spread in a yearbook. It accounts for the size and position of all elements on a page.
  9. 15. a line that gives credit to the author of a story. It can appear either at the beginning or end of copy.
  10. 18. a phrase or quote pulled from a story and used as a graphic element. It highlights a key topic or point in a story and is usually placed in larger, more distinctive type.
  11. 19. a unit of measurement, often used to determine the width of an element on a yearbook page. It is equal to ⅙ inch (or 12 points).
  12. 20. posed photographs of individuals. These photos are the photos that are usually being referred to when someone is talking about their “yearbook photo” or “school portrait.”
  13. 22. a page element that explains the who, what, when, where, and why of a photo. Captions can also be used in the yearbook to tell readers something they would not otherwise know when looking at a photograph.
  14. 23. work done to improve the format, style, and accuracy of a story. Though copy editing can involve correcting grammar and spelling, the primary reason to copy edit a story is to improve its clarity and ensure it aligns with a yearbook’s style.
  15. 24. an idea or concept that’s used to tie together the various sections and stories found throughout the yearbook.
  16. 28. The abbreviation for dots per inch, DPI is a measurement of an image’s resolution. The higher the DPI of an image, the clearer and more detailed that image will print.
  17. 33. also known as negative space, is the empty area around an object. White space can be used to draw the viewer into a particular spot in the design. It prevents content from overcrowding the page.
  18. 34. extra space around your page that is intentionally printed, then trimmed by the printer. The standard bleed size is 1/8 inch, and is usually used to allow for movement the paper during printing.
  19. 36. a design treatment used to introduce copy. It is distinguishable by a large letter (usually capital) that appears at the beginning of a text block and has the depth of two or more lines of regular text.