YOUKNOW, YOU KNOW?

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Across
  1. 3. First name of our CEO's spammy alter-ego
  2. 5. Behavioral analytics platform for digital products
  3. 7. Popular workspace chat app for team collaboration
  4. 9. High-end search and social intelligence tool
  5. 13. Software as a Service delivery model
  6. 15. A specific scenario where a solution is applied
  7. 17. A leader in social listening and consumer research
  8. 20. The act of monitoring digital conversations
  9. 22. Search listening and AI consumer intent platform
  10. 24. Lifecycle engagement platform for mobile and web
  11. 27. Application Programming Interface for connecting systems
  12. 28. Getting a new customer started successfully
  13. 30. The street our Centurion office is on
  14. 32. The global search engine giant
  15. 35. Customer Relationship Management system
  16. 36. Deep-dive findings extracted from raw data
  17. 38. Owl-themed social media management tool
Down
  1. 1. One half of the platforms like Facebook or LinkedIn
  2. 2. The 'T' in MarTech
  3. 4. Software Development Kit needed to install a tracker
  4. 6. The practice of promoting and selling brands
  5. 8. The 'I' in a data-driven understanding of people
  6. 10. Our Summit
  7. 11. The intersection of Marketing and Technology
  8. 12. The other half of 'Social ____'
  9. 14. Facts, statistics, and the fuel for MarTech
  10. 16. Customer Data Platform
  11. 18. Competitive benchmarking and social media auditing tool
  12. 19. Gold-standard CRM and inbound marketing platform
  13. 21. Collaborative workspace and documentation tool
  14. 23. Audience segmentation and insights tool
  15. 25. The best company in the universe
  16. 26. Our evening events: Data _____
  17. 29. Flexible BI and data app platform
  18. 31. Systematic computational analysis of data
  19. 33. Tool used for mobile push notifications
  20. 34. The 'C' in the focus on understanding the end buyer
  21. 37. Digital material; '____ is King'