Across
- 4. something you have seen before and have knowledge of
- 6. the creation of a consistent, positive image of a product in customer's minds
- 7. the creation of a new product line as part of a well established brand
- 9. to like one thing more than another
Down
- 1. to see the differences or variations between two or more people and things
- 2. to identify something because you have seen it before or have knowledge of it
- 3. when a brand is overused and loses its value and sense of quality
- 5. to connect two or more people or things
- 8. a manufacturer's name and image; including its slogan and logo