2.01_MP3 Vocab

2. An economic and sociological measure of a person’s income, education, and occupation
3. The particular group of customers a business seeks to attract
6. An individual’s qualities or traits and behavior
9. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
12. The way in which people lead their daily lives
14. Designing products and directing marketing activities to appeal to the whole market
16. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
17. One of the groups into which the total market is divided
18. A head scarf worn in public by some Muslim women

1. The division of a market on the basis of where customers are located
4. The classification of customers into similar groups to appeal to one or more individual segments
5. A customer or potential customer who purchases goods or services to satisfy personal desires
7. The division of a market on the basis of its physical and social characteristics
8. A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
10. The division of a market on the basis of customers’ responses to a product
11. The division of a market on the basis of customers’ lifestyles and personalities
13. The division of a total market into smaller, more specific groups
15. The identification and selection of markets for a business or for a product