Across
- 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 6. form of marketing used to build and maintain relationships with their customers
- 7. occurs when goods and services are sold from the producer directly to the customer
- 8. involves one or more intermediaries
Down
- 1. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 2. a pathway to direct products to consumers
- 4. a group of customers who share common wants and needs
- 5. consists of 4 basic marketing strategies: product, place, price, and promotion