Across
- 4. Consists of four basic marketing strategies:product,place,price,and promotion.
- 6. occurs when goods or services are sold from the producer directly to the consumer
- 7. Companies use this to build and maintain relationships with their customer.
- 8. Involves one or more intermediaries
Down
- 1. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers ,wherever they are
- 2. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 3. A pathway to direct products to consumers
- 5. A group of customers who share common wants and needs