Across
- 2. the po8int at wich total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 4. a group of customers who share common wants and needs.
- 5. occurs when goods or services are sold from the producer directly to the customer.
- 7. a pathway to direct products to consumers.
- 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
Down
- 1. involves one or more intermediaries.
- 3. build and maintain relationships with their customers.
- 6. four basic marketing strategies:product, place, price, and promotion.