Across
- 3. experienced salespeople before selling on their own
- 8. feelings experienced by a customer through association with a product
- 11. The names of other people who might buy the product
- 12. matching characteristics of a product to a customer's needs and wants.
- 13. sales lead. is a potential customer
- 15. are conscious, logical reasons for a purchase
- 16. involves coordination of sales and promotional plans with buying and pricing.
Down
- 1. reasons a customer buys a product
- 2. reasons for remaining a loyal customer of a company
- 4. found on websites and in published materials such as labels
- 5. the advantages or personal satisfaction a customer will get from good or service.
- 6. of a product are tangible attributes that help explain how a product is constructed
- 7. created by noting the function of a product feature and explaining how it benefits a customer
- 9. chain method when salespeople ask previous customers for names of potential customers
- 10. looking for new customers
- 14. Canvassing is a process of locating as many potential customers as possible without checking leads beforehand " blind prospecting"